01
Cut
One picture, then the next. Nothing in between.
Ask for it whenyou want it quick and clean.
In our videos
Yes
Words for What You See · The cheat sheet
You don't have to picture it. You have to point at it.
Every video is made of a few moves. Each one has a name. Find the one that looks like what you want, and send us the number.
Keep this page · malinkeproductions.com/cheat-sheet
The moving examples are at that address. On paper, each move shows its before and its after.
Part 1 · 01–05
How one picture becomes the next
02
Crossfade
The first picture fades out while the next fades in. For a moment you see both.
Ask for it whenyou want it calm.
Also called a dissolve.
In our videos
YesOur videos use a short one between every picture.
03
Slide
The next picture pushes the old one off the screen.
Ask for it whenyou want the feeling of turning a page.
In our videos
Not yet
04
Wipe
A line moves across the screen and the new picture appears behind it.
Ask for it whenyou want a reveal with an edge to it.
In our videos
Not yet
05
Match cut
Two pictures with the same shape in the same place, so the cut feels like one thing turning into another. A round bowl becomes a round mirror.
Ask for it whentwo of your pictures already look alike. We'll tell you if yours do.
In our videos
Only when your pictures have the match
Part 2 · 06–10
How words move
06
Rise
Made by hand.
Words float up a little as they appear.
Ask for it whenyou want the words to arrive gently.
In our videos
YesIt's our standard.
07
Fade
Made by hand.
Words appear or disappear softly, with no movement.
In our videos
YesWords leave this way.
08
Underline
Made by hand.
One word gets a line under it so your eye goes there first.
Ask for it whenone word matters more than the rest. Tell us which word.
In our videos
YesOne word per line, chosen for what it means.
09
Strike
Closed Sundays.
A line draws through words, like crossing something out. Good for "you've heard this, here's the truth."
In our videos
YesWhen a video corrects a common mistake.
10
Typewriter
Made by hand.
Letters appear one at a time, as if being typed.
In our videos
Not yet
Part 3 · 11–14
How the frame holds
11
Hold
Made by hand.
The picture stays still on screen long enough to read it.
Ask for it whensomeone needs time with a picture or a line. Tell us "hold it longer."
In our videos
YesEvery picture holds.
12
Slow zoom
A still photo slowly moves closer, as if a camera is moving in.
In our videos
NoWe keep your photos still so nothing gets cropped or warped.
13
Full frame
The picture fills the whole screen, edge to edge.
In our videos
Yes
14
Window
The picture sits inside a shape, like a square, an arch or a circle, on a plain background.
In our videos
YesWe never let a window cut off a face or your product.
Part 4 · 15–17
How it feels
15
Pace
How fast the pictures change. Fast feels exciting. Slow feels calm.
Tell us"faster," "slower," or the number of seconds you want each picture to stay.
16
Ease
How a move starts and stops. Easing makes a move start and stop softly, like a car braking, instead of jerking.
In our videos
YesEvery move is eased.
17
Stagger
Madebyhand.
Things appear one after another instead of all at once, like dominoes.
In our videos
YesWords do this. Pictures don't, yet.
Part 5 · 18–20
Where things sit
18
Cover
The first frame. On many apps it's the only frame anyone sees before they tap. It says who you are and what the video is about.
In our videos
YesEvery video's first frame is built as its cover.
19
Safe zone
Made by hand.
The middle of the screen, where the app's buttons and captions don't cover anything. Your words always go here, and never over anyone's face.
In our videos
Always
20
End card
Web
Book
Call
The last frame. It says how to reach you: your website, your booking link, your number.
In our videos
YesEvery video ends with how to get you.
How to use this
Look at the moving examples. When one looks like what you want, send us its number. "I want 02 between the photos and 08 on the word 'fresh'" is a perfect brief. You don't need any other words for it.
And if none of these looks like what you want, tell us what it should feel like. That's enough for us to show you a few.
Checked on
Sources
- Our own video templates: what our videos do today
Download the PDF · Give this to your AI · All guides
Questions: team@malinkeproductions.com · This guide is at malinkeproductions.com/cheat-sheet